Our audiences are similar because we both are targeting vegans, vegetarians, etc and others who want a healthy lifestyle and to convert to Veganism. This magazine is an educational charity that provides information and guidance on various aspects of Veganism, including new vegans, healthcare professionals, educators, and the media. This magazine markets their product through Twitter, using their own website, and also Facebook. This shows that they want to target older audiences through Facebook, and younger and more "up to date" audiences through Twitter. The persuasive techniques is by saying how their magazine can help save the planet. Their quotes are "Plate up for the Planet. Taste the Future. Go Vegan" and "One world. Many lives. Our choice." The form of media used were social media, print, digital email, and online. I would probably use both social medias to target all audiences.
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