Audience Engagement Research - Vegetarian Times

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Vegetarian Times is a vegan magazine, our target audiences are similar because we are both targeting towards vegetarians, vegans, and "semi-vegetarians." Those who want and are focused on having a healthy lifestyle. This magazine also provided wellness information, cooking techniques, and also some healthy recipes. They marketed their magazine through Linkedin, Facebook, Instagram. and they also have their own website. Their way of advertisement is through online and social media. Persuasive techniques used were the use of bright and professional pictures of foods. For example, on their instagram, their photos are bright and colorful, yet has a green theme. Additionally, in their bio they listed in their website they are the" #1 resource for vegetarian, vegan, and plant based recipes, and lifestyle information." This is to help persuade new readers into entrusting this magazine. Aspects of marketing I would use is Instagram to help promote since it is the "up to date" way to market, but I would also have my own magazine and be able to manage itself on their and be more independent. 

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