Marketing Plan

Based on my research, other magazines that are closely related to my Eating For Wellness Magazine, I have concluded the marketing method for the magazine. One way this magazine will be advertised, is through billboards. Since my audience will be in America, the articles and top stories will be advertised through different cities and states throughout America. This will help raise and promote the magazine business, additionally it will allow everyone to know the magazine, rather than in one area. Since many use highways, from old to young, male and female, it will help widen my audience. To start the business, i would send out around 100 free magazines at first, so people can read it, without having to buy it, once they find interest in it, this can help start build up loyal customers, which friends and family will be told, spreading publicity. To add on, i can use social media such as Instagram, Twitter, or Snapchat. These social medias are now the modern way and technique to help a business flourish, as not many nowadays read newsletters or online articles. For example Snapchat now has around 210 million daily users in the U.S, from females and males, ages 13-34. and instagram has around 112 million daily users. This will help target younger and more "up to date" audiences and send out digital ads through snapchat. In these ads, people can subscribe to the magazine and get updates and much more. I will mainly target audiences that are interested in foods, healthy eatings, food sciences, etc.  Finally, as we all know, celebrities have major influences on their followers and fans, endorsing the company with a famous celebrity to promote the magazine will increase the chances of the magazine becoming more popular and familiar with others. I believe tbese marketing techniques will help my food health magazine become prosperous.